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37 | Inside Marketing Strategies for Startups with Anne Laffin
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In this episode, Rodric sits down with seasoned marketing expert Anne Laffin, who brings over two decades of industry experience to the table. Anne specializes in working with startups, and together she and Rodric explore the unique nature of her work in this niche, and how she balances the need for a consistent strategy with the importance of remaining nimble. Anne emphasizes the pivotal role of clarity and focus in crafting effective marketing strategies, urging founders to not wear too many hats and to seek professional guidance when needed. Join Rodric and Anne for some invaluable insights into navigating the turbulent but exciting waters of startup marketing!
What You Will Learn In This Episode:
- The biggest mistake startups and founders make in marketing.
- The importance of clear and consistent messaging.
- How shorter term marketing plans can help startups stay focused and nimble.
- The value of vulnerability and connection in creating better client interactions.
Quotes:
"It's not just about the features we have. It's about how we're ultimately solving a problem for our customers.”
- Anne Laffin
Guest links:
Resources:
If you aren’t 100% confident what your ‘next right move’ is in your business…I may have a tool that can help. Take the Entrepreneurial Journey Quiz and find out which stage you are in and which areas to focus on.
Take the quiz now: https://milliondollarflipflops.com/quiz/
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