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014: Build a business with a narrow focus to become the best - Josh Patrick
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Josh Patrick is a Certified Financial Planner, Chartered Financial Consultant, Chartered Life Underwriter, serial entrepreneur, and writer. He is also founder of The Financial Freedom Project, The Sustainable Business, and AskJoshPatrick.
Episode Sponsor:
More Clients More Fun is a lead generation and content marketing agency, focused on helping financial advisors, life insurance producers, and elite CPAs land high-value clients using LinkedIn.
What you’ll learn from this episode:
- Why Josh recommends “Book Yourself Solid” to his clients and believes it’s the best book on marketing out there
- How marketing and sales are two completely different activities
- How public speaking and podcasts build a rapport with listeners which leads to business connections
- Why Josh considers mistakes beneficial
- How to gain business by being known as an expert and identifying a problem you can help fix
- How sustainability is about creating excess cash in a business
- Why being on a podcast increases business
- Why it’s beneficial to start a podcast or project when only 70% ready
- How podcasts can repeat topics by discussing many different approaches
Resources:
Book Yourself Solid by Michael Port
Sustainable by Josh Patrick
Connect with Josh Patrick:
Connect with Paul G. McManus at:
Claim your free audiobook copy at: www.theshortbookformula.com
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