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025: Becoming a Bestselling Author: Overcoming Fear and Embracing Vulnerability with Robyn Crane
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In this episode of the Million Dollar Producers Show, you'll learn how to build your authority brand through publishing books and other marketing strategies. Our guest is Robyn Crane, a bestselling author, certified financial planner, business coach, and advocate for women in finance.
Robyn shares her personal journey of taking her business from $500 in sales to $5.7 million, and the role that publishing books played in her success. She also discusses the challenges and benefits of becoming an author and offers practical tips for financial professionals looking to grow their businesses through writing books.
Key Takeaways:
- Overcoming the fear of writing a book: Robyn shares her initial resistance to becoming an author and the mindset shift that allowed her to embrace the opportunity.
- The power of vulnerability: Robyn explains how vulnerability can be a powerful tool for building credibility and connecting with clients and prospects.
- Leveraging a book for authority and credibility: Robyn discusses how having a book can elevate a financial professional's status and open up doors to new opportunities, such as media appearances and speaking engagements.
- The importance of pre-publish marketing: Robyn highlights the value of promoting a book before it is written, including strategies such as interviewing potential readers and leveraging social media to generate interest and excitement.
About Our Guest: Robyn Crane
https://www.linkedin.com/in/robyncrane/
https://robyncrane.com/
About Your Host: Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.
As the author of three books, including The Short Book Formula: A Financial Professional's Guide To Writing A Book In Six Weeks To Attract Ideal Clients, and Million Dollar Producer: The Secret Playbook For Financial Professional's To Land High-Value Clients Using LinkedIn, Paul has become a leading authority for financial professionals on using writing and LinkedIn to attract high-value clients
You can get a complimentary copy of Paul's book at: www.theshortbookformula.com
Claim your free audiobook copy at: www.theshortbookformula.com
Chapters
1. 025: Becoming a Bestselling Author: Overcoming Fear and Embracing Vulnerability with Robyn Crane (00:00:00)
2. The Power of Becoming an Author (00:00:31)
3. The Power of Vulnerability (00:08:04)
4. Writing and Publishing a Book (00:12:05)
5. Author's Impact and Potential (00:16:54)
6. Using Books as Marketing Tools (00:23:11)
7. Interview Strategy and Attracting Ideal Clients (00:33:42)
8. Marketing, Sales, and Mindset in Business (00:37:55)
9. Connecting and Helping in the Industry (00:47:39)
62 episodes
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