030: Marketing Magic: Tina Beck and the Financial Advisor Success Syndicate (FASS)

Million Dollar Producer Show

In this episode, I welcome Tina Beck back to the show. Tina is the Chief Marketing Officer at Elite Consulting Partners, the president of Elite Marketing Concepts, and a founding member of the Financial Advisor Success Syndicate.
With over 25 years of experience in financial services marketing, Tina has collaborated closely with independent advisors and teams to help them elevate their practices. She brings her passion for marketing and expertise in the industry to assist advisors in effectively communicating their brand and message.
Tina's Passion for Marketing
- From a young age, Tina exhibited a passion for marketing, creating her own newspaper and distributing it on the playground.
- She pursued her interests by studying journalism and marketing at Syracuse University's Newhouse School, witnessing firsthand the evolution of marketing in the digital age.
- Tina firmly believes in harnessing the power of words to authentically convey messages and forge connections with clients.
- In her marketing efforts, she underscores the importance of centering the advisor's core values and brand identity.
The Power of Podcasts and Books

- Tina discusses the importance of podcasts and books as effective marketing tools for financial advisors.
-She believes that podcasts, whether as a host or a guest, allow advisors to showcase their expertise and build trust with listeners.
- The conversational format of podcasts creates a personal connection with the audience.
- Tina also highlights the value of books in establishing credibility and positioning oneself as a thought leader in the industry.
The Role of SEO in Financial Marketing

- Tina shares her insights on search engine optimization (SEO) and its importance in financial marketing.
- She explains that SEO is the process of optimizing digital content to ensure that the right information reaches the right audience. By integrating keywords into website copy, metadata, and other digital assets, advisors can improve their search engine rankings and attract relevant leads.
- Tina emphasizes the necessity of customizing SEO strategies based on individual advisor profiles and content.
Reputation Management in Financial Marketing

-Tina addresses the challenges of reputation management in financial marketing, particularly in managing online reviews.
- She advises advisors to proactively respond to reviews and address any fake or inflammatory feedback through official channels.
The Growing Impact of AI in Marketing

- The role of AI in marketing technologies, driving efficiency and reducing costs
- Challenges of AI-generated content in customization and keeping up with industry regulations
- Potential for AI in transforming graphic design, photography, and video production
About Our Guest: Tina Beck
LinkedIn: https://www.linkedin.com/in/tina-beck-6835854/
Website: https://eliteconsultingpartners.com/
About Your Host: Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.
You can get a complimentary copy of Paul's book at: www.theshortbookformula.com

Claim your free audiobook copy at: www.theshortbookformula.com

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Chapters

1. 030: Marketing Magic: Tina Beck and the Financial Advisor Success Syndicate (FASS) (00:00:00)

2. Tina's Journey in Financial Services Marketing (00:00:31)

3. Marketing & Trust Building in Finance (00:06:26)

4. Books and Podcasts in Influence Marketing (00:10:47)

5. SEO for Financial Advisors (00:18:07)

6. AI's Impact in Marketing and Finance (00:28:53)

7. Successful Financial Advisor Syndicate and Marketing (00:36:26)