174. Better Payment Solutions to Boost Your Business Efficacy With Richard Willard

Millionaire University

Tired of losing money to hidden fees and outdated payment processors? In this episode hosted by Kirsten Tyrrel, Richard Willard, Vice President of Customer Success for BuyFin, breaks down how payment processing fees and financing options, such as split pay, can significantly impact your bottom line and customer experience — either costing or saving you thousands of dollars, especially as your business scales. Richard shares insights on how BuyFin’s solutions are designed to be transparent, reliable, and efficient, ensuring business owners can collect payments smoothly while improving profitability. Whether you're a new or seasoned entrepreneur, this conversation highlights the importance of making informed decisions about payment solutions early on to support long-term business growth. Tune in for a detailed look at how to avoid common pitfalls and choose the best partners for every transaction!

What we discuss with Richard:

+ Hidden costs of payment processing fees

+ Importance of transparency in payment systems

+ Benefits of consumer financing and split pay

+ Choosing reliable payment partners

+ Saving money as you scale your business

+ BuyFin’s direct-to-Visa platform advantages

+ Increasing average job size with financing

+ Understanding long-term payment contracts

+ Adapting payment systems to market changes

+ Avoiding common payment processing mistakes

About Richard:

Richard Willard currently serves as the Vice President of Customer Success for BuyMax and BuyFin. He has been with the company since 2021. In his role, Richard and his team focus on providing BuyMax and BuyFin customers with the resources needed to grow their business.

Richard also focuses on internal process improvement and customer satisfaction.

Prior to joining BuyMax, Richard held many other Customer Success and Sales leadership roles with companies like Franchise Ramp and Modernize. He has been a sales leader for more than twenty years and has also taught collegiate English in multiple universities.

A native New Yorker, Richard has lived in Austin, TX for many years.

Thank you, Richard!

Check out BuyFin at BuyFin.com.

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