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#11 - Visual Content That Sets 6-Figure Companies From 7+ Figure Brands with Lyrik Fryer of WorkPlay Branding
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In this episode of the Millions Were Made Podcast, Jessica Marx is joined by Lyrik Fryer, the Founder and CEO of WorkPlay Branding. Together, they explore how to grow your business, tell stories through pictures, and shape your personal brand.
Lyrik shares her journey as a business owner and how being creative and different in marketing can make a big impact. Learn why it's important to be yourself and make sure your values match your business goals to stand out from the crowd.
Discover Lyrik's tips on setting up systems that can grow with your business, keeping your team motivated, and coming up with new ideas to sell more. Find out how to manage different goals while staying true to who you are.
Tune in now!
Book a discovery call with WorkPlay Branding: https://calendly.com/workplaybranding/jessicamarx
Highlights
- (01:48) Lyrik Fryer's background in entrepreneurship and building successful brands.
- (05:14) The importance of authenticity and relatability in personal branding and business growth.
- (13:32) The financial milestones and goals in entrepreneurship.
- (17:26) Criteria for taking on clients and differences between clients in various stages of business.
- (21:36) Transitioning from being the face of the brand to promoting the team as the face of the company.
- (23:24) The cost of Lyrik's marketing strategy.
- (24:58) The changing landscape of businesses post-2020 and the importance of maintaining a sustainable business model and continuing to serve established clientele.
- (26:05) The importance of branding and visual concepts in the market over the next few years and the need for creativity and uniqueness in marketing strategies.
- (28:21) Advises for those who feel they lack creativity in branding.
- (31:21 - Lyrik Frye's top three pieces of business advice, including the importance of building scalable systems, being disruptive in the market, and embracing conflicting goals to drive innovation.
- (36:45) How to motivate teams to believe in and work towards ambitious company visions, and the importance of hiring individuals aligned with the company's purpose and creating clear KPIs.
Connect with Jessica:
Instagram: @millionsweremade and @thejessicamarx
Website: Million Were Made
Work with Jessica: Tailored Premier
Connect with Lyrik Fryer:
Website: WorkPlay Branding
LinkedIn: Lyrik Fryer
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