#47: Influencer Marketing Masterclass with Taylor Lagace

Mind Meld With Josh Gonsalves

This is an influencer marketing masterclass with Taylor Lagace, the co-founder of Kynship, an influencer marketing company that has helped some of the world’s largest brands leverage influencer marketing to grow their revenues.

For full show notes and links discussed in the episode, go to https://mindmeld.fm/ep-47

About half way through this episode Taylor shares his computer screen to walk us through specific software they use to give us insight into how he actually executes this blueprint. You can absolutely still follow along with the audio only, but you can also watch this on YouTube (https://youtu.be/qq5MWgex9Eo). There is a chapter marker to show you exactly where he starts sharing his screen.

About the Masterclass

Taylor shares the 3-phase blueprint that they use at Kynship to help brands leverage influencers and content creators on platforms like Instagram and TikTok to organically market products and services to their followers, and then leverage the content they create to put behind paid ads.

This is a highly tactical strategy that will show you step-by-step how to do the influencer marketing right way. The reason I’m doing this is because I used everything that Taylor taught me with my e-commerce brand Longboi to successfully launch new products using the techniques and process that Taylor walks us through in this masterclass.

About Taylor Lagace

Prior to co-founding Kynship, Taylor worked at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson.

From Athletes First, he transitioned to the digital marketing side of the influencer marketing space by building out the influencer department at Common Thread Collective, a growth agency mainly focusing on Facebook Advertising.

Taylor’s holistic learning and experience within this space has led him to a greater understanding of influencer marketing, which he hopes to share with others who aim to leverage influencers for the growth of their business.

Connect with Taylor Lagace

• Website: https://www.kynship.co/
• Twitter: https://twitter.com/TaylorLagace

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