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Ed Mehmed

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Manage episode 416731209 series 2611513
Content provided by Danny Seals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Danny Seals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On today's show, we discuss:

  1. The Evolution of a Creative Strategist: Our guest, Ed, shares his journey from working in sales promotion and direct marketing to becoming a creative strategist. He highlights the significance of understanding the power of communication and how his early career experiences shaped his approach to strategy and innovation.
  2. The Transition to Management Consultancy: Ed discusses his pivotal move to Accenture (formerly Anderson Consulting), emphasizing how this shift was the best decision for his career. He reflects on the learning curve and the unique challenges of management consultancy, describing it as a 'fourth emergency service' career that demands hard work, grit, and client management skills.

  3. Pursuing Passion and Finding the Right Fit: We explore Ed's decision to leave Accenture and join 'What If', driven by his desire to focus more on creative strategy. He shares insights into the dynamic and fun environment at 'What If', and how it aligned with his professional aspirations.

  4. The Role of Insight and Strategy in Business: Ed delves into the importance of human insight in business strategy. He explains how understanding customer needs and expectations is crucial for innovation and growth, and how this approach has shaped his career and current role at Butterfly.

Plus much more...

---

Where to find the Ed:

Where to find Danny:

Get full access to the 'Get Knotted' Newsletter and bonus content from the podcast at https://www.weareknot.co.uk/subscribe.

---

  continue reading

86 episodes

Artwork

Ed Mehmed

Mindchimp Podcast

published

iconShare
 
Manage episode 416731209 series 2611513
Content provided by Danny Seals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Danny Seals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

On today's show, we discuss:

  1. The Evolution of a Creative Strategist: Our guest, Ed, shares his journey from working in sales promotion and direct marketing to becoming a creative strategist. He highlights the significance of understanding the power of communication and how his early career experiences shaped his approach to strategy and innovation.
  2. The Transition to Management Consultancy: Ed discusses his pivotal move to Accenture (formerly Anderson Consulting), emphasizing how this shift was the best decision for his career. He reflects on the learning curve and the unique challenges of management consultancy, describing it as a 'fourth emergency service' career that demands hard work, grit, and client management skills.

  3. Pursuing Passion and Finding the Right Fit: We explore Ed's decision to leave Accenture and join 'What If', driven by his desire to focus more on creative strategy. He shares insights into the dynamic and fun environment at 'What If', and how it aligned with his professional aspirations.

  4. The Role of Insight and Strategy in Business: Ed delves into the importance of human insight in business strategy. He explains how understanding customer needs and expectations is crucial for innovation and growth, and how this approach has shaped his career and current role at Butterfly.

Plus much more...

---

Where to find the Ed:

Where to find Danny:

Get full access to the 'Get Knotted' Newsletter and bonus content from the podcast at https://www.weareknot.co.uk/subscribe.

---

  continue reading

86 episodes

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