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How to conduct valuable user feedback interviews -- Ben Dooley, Founder/CEO of Untabit
Manage episode 353658557 series 3354052
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GUEST BIO
Ben Dooley is the founder of Untabit, a cutting-edge content creation platform that automates the research process for marketers and sales teams. With over a decade of experience in the industry, Ben has a proven track record of success, having sold over $100 million worth of software throughout his career. He is deeply passionate about bridging the gap between sales and marketing, and is committed to helping businesses streamline their content creation process to achieve maximum impact and success.
MAIN INSIGHT
Get deep when getting feedback from users, in order to improve your product and marketing copy.
KEY TAKEAWAYS
- Have a 30 minute session with prospective users
- Do a 5 minute training session with the user, then have the user run through the product themself, on a recorded Zoom call
- Share these insights with your team to hone customer personas and develop marketing copy that uses your target customers' language
MORE FROM UNTABIT
Untabit is a content creation platform that automates the content research process. Learn more at untabit.com
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