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How to create an integrated campaign strategy -- Nishchal Dua, Director of Marketing at Airmeet
Manage episode 346749869 series 3354052
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TIMESTAMPS
00:57 - The most difficult science and how he got into marketing
08:18 - Evaluate works from a customer perspective
12:24 - Achieving an integrated marketing strategy
18:00 - How to get enough data efficiently
19:58 - How to make sure your teams are working in the same direction
25:38 - Using leading and lagging indicators in goal setting
27:44 - Understanding factors that can affect your metrics
30:12 - Determining controllable and uncontrollable metrics
GUEST BACKGROUND
Nishchal Dua is a remote work evangelist, co-founder of The Remote Work Summit, and the Director of Marketing at Airmeet. With 8+ years of B2B SaaS marketing experience, Nishchal has seen the B2B buyer's journey evolve from a top-down funnel to a roller-coaster ride.
MAIN INSIGHT
Most SaaS companies don’t have an integrated campaign strategy, which puts them in a position to fail and burn money on marketing.
KEY TAKEAWAYS
- Winning people with your idea is difficult
- Marketing is about building the right relationship with your customers
- Marketing is a way of connecting people and getting them to the right place that will help them
- As your company grows - never forget to always look at the bigger perspective and make sure that every decision aligns with it
- If your revenue is not growing, the problem is not with the efforts, but with the direction you are moving
- Everybody has to be aligned on the same goal for autonomy to work
- Prioritizing your campaign and goal will save you from doing unnecessary tasks
- Evaluate the WHY of the activity and the effort you’ll be doing
- Ask for enough advice to get enough answers
- Think of your reports to executives not from a delivery standpoint, but based on campaign success reporting
PRACTICAL STEPS
- Get feedback from leaders and executives before executing a plan
- Identify the part of the funnel that you want to work on
- Identify the levers you can pull
- Share it with your team and get feedback on how they can impact the funnel
TIPS FOR SUCCESS
- Always look at the big picture
- Stop thinking that you can do it alone as a marketer
- Get enough data before jumping into a decision
MORE FROM AIRMEET
Airmeet is the fastest-growing platform for hosting a rich variety of virtual events. From Hackathons to ice-breakers, panel discussions to workshops, Airmeet’s intuitive experience delivers on organizers' expectations for a wide range of events and not just conferences. Learn more at airmeet.com
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