))
How to plan video content and use it in your marketing strategy -- Pedro Góes, CEO at InEvent
Manage episode 352746534 series 3354052
Content provided by Keirra Woodard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Keirra Woodard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
TIMESTAMPS
06:33 - Why video is the channel to focus on now
08:30 - How to plan video content
10:40 - Where and how to use your video in your marketing strategy
16:10 - How video content helps InEvent
22:30 - Who should be the face of the video
24:30 - How to optimize your videos
GUEST BACKGROUND
Pedro Góes is the CEO of InEvent, a Y Combinator venture-backed company providing an event, marketing, and sales platform for Forbes 2000 Global companies, including Amazon, Coca-Cola, KPMG, Santander, Unilever, Boeing, Embraer, and Citibank. Early in his career and during college, Pedro started a company with more than 10,000 monthly active paying users.
MAIN INSIGHT
Using video in your marketing strategy helps train customers and build trust.
KEY TAKEAWAYS
- Video is a great medium to convey emotions, but can be hard to execute well.
- Video is the best channel to focus on currently.
- A script is essential for a good video.
- The video should have a story and be as short as possible.
- Utilize video to train customers on your product.
- The person in the video should be comfortable on camera.
- Video marketing works like an inverted funnel.
PRACTICAL STEPS
- Identify and research who your actual customer is.
- Figure out what they like.
- Plan the video.
- Add humor and engagement to the video.
- Make it as short as possible.
TIPS FOR SUCCESS
- Focus on one topic per video.
- Don't use fancy edits that distract viewers.
- Make sure background music is at the correct sound level.
- Cut out unnecessary elements.
MORE FROM InEvent
InEvent is a powerful software for in-person professional events and video productions. It can be used to run live meetings, real-life experiences, TV-like broadcasts, or virtual events. Learn more at InEvent.com
Give feedback on this episode by sending the host a text message.
SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast
75 episodes
Share
