S2E5: How to build an online community to promote your brand, ft. William Cook, CEO of Advertise Your Server

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

0:31

Introduction to Building an Online Community

1:58

Inception of Advertise Your Server

2:43

Evolution of Advertise Your Server

5:04

Expanding to B2B Companies

6:36

Benefits for B2B Brands

10:23

Setting Up an Online Community

20:39

Establishing Community Norms

25:08

Pitfalls in Online Community Creation

28:26

Connect with Advertise Your Server

Main Insight

Building an online community is essential for brand promotion and customer engagement. William Cook, CEO of Advertise Your Server, shares his expertise on leveraging platforms like Reddit and Discord to grow vibrant online communities that drive business growth.

Key Takeaways

1. Importance of Online Communities: Online communities provide a space for customers to interact, share experiences, and build a sense of loyalty and belonging. They are crucial for promoting brands and fostering customer engagement.
2. Choosing the Right Platform: Different platforms serve different community needs. Reddit and Discord are highlighted as excellent platforms for community growth. Reddit offers broad exposure, while Discord provides a more intimate and interactive environment.
3. Strategies for Community Growth:
   • Engage with Members: Regular interaction and engagement with community members are vital. This includes responding to comments, initiating discussions, and providing valuable content.
   • Consistent Value Addition: Continuously offer value to community members through exclusive content, updates, and resources that cater to their interests and needs.
   • Leveraging Influencers: Collaborate with influencers who can bring their audience into the community, increasing reach and credibility.
4. Monetization and ROI:
   • Direct Revenue Generation: Monetize the community through memberships, premium content, and exclusive offers.
   • Indirect Benefits: Enhanced brand loyalty, customer feedback, and market insights can significantly impact business growth and development.
5. Challenges and Solutions:
   • Maintaining Engagement: Keep the community active and engaged through regular events, Q&A sessions, and interactive content.
   • Managing Negative Feedback: Address negative feedback constructively and use it to improve products and services.

Guest Bio

William Cook is the CEO of Advertise Your Server, a leading online community growth platform. With extensive experience in community building and digital marketing, William has successfully helped numerous brands grow their online presence and engage with their audience on platforms like Reddit and Discord.

Company Description

Advertise Your Server is the premier platform for growing online communities on Reddit and Discord. They specialize in helping brands create and nurture vibrant online spaces where customers can connect, share, and engage. With a focus on providing consistent value and fostering meaningful interactions, Advertise Your Server is dedicated to driving business growth through community building.

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Chapters

1. S2E5: How to build an online community to promote your brand, ft. William Cook, CEO of Advertise Your Server (00:00:00)

2. Introduction to Building an Online Community (00:00:31)

3. Inception of Advertise Your Server (00:01:58)

4. Evolution of Advertise Your Server (00:02:43)

5. Expanding to B2B Companies (00:05:04)

6. Benefits for B2B Brands (00:06:36)

7. Setting Up an Online Community (00:10:23)

8. Establishing Community Norms (00:20:39)

9. Pitfalls in Online Community Creation (00:25:08)

10. Connect with Advertise Your Server (00:28:26)