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#4: Tennis Australia Boss Craig Tiley says “We're going to go well beyond being a tennis organisation.”
Manage episode 388829811 series 3528350
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Craig Tiley is a world-leading sports CEO.He revolutionised the Australian Open- upending its old business model, by bringing media rights, sponsorship and merchandise in-house.Media rights and sponsorship revenue has tripled, and attendance revenue has more than doubled.The 2023 Australian Open broke the all-time world record for the most attended tennis event in history. Naomi Osaka says the AO is one Slam where “players feel like they have a voice.”Tennis Australia is on the way to be...
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