How to Craft a High Engaging Email Welcome Series for Nonprofits

Missions to Movements

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Get ready to unlock the secrets of nonprofit email marketing with Katelyn Baughan, a seasoned email expert who has worked with National Geographic and the Trevor Project.
Katelyn and I are diving into the nuances of nurturing new email leads with a well-crafted welcome series, (which is underutilized and CRUCIAL during the early stages of supporter engagement!)
We break down an optimal sequence of sending 4 emails over 12 days, including thank you notes, mission connections, storytelling, and a final call-to-action.
We also touch on the importance of key performance indicators (KPIs) and choosing the right email platforms and CRMs for your organization. Katelyn has so much wisdom to share on avoiding new subscriber overwhelm.
Plus, Katelyn is offering a bonus coaching call in my upcoming Grow Your List Ads Challenge, designed to help you attract new supporters. And if you join us, you’ll get her fully customizable email series welcome template!
P.S. My Monthly Giving Summit is coming up FAST! Join me on Sept 5-6 from 1-4 pm ET for the only free virtual event that is dedicated to helping you build, grow and sustain subscriptions for good. RSVP for FREE here.
P.P.S. Join me for my Book Launch Tour at Kendra Scott stores in Atlanta, GA and Sarasota, FL!
RSVP for Atlanta on September 7th
RSVP for Sarasota on September 18th
Resources & Links
Register for my Monthly Giving Summit coming up on Sept 5-6 from 1-4 pm ET - the ONLY virtual event designed to help nonprofits build, grow, and sustain subscriptions for good. RSVP for FREE here!
Sign up for my Grow Your List Ads Challenge to generate 100 subscribers in 7 days with Facebook ads. Get 4 live Zoom calls, plus a bonus group coaching call with email expert Katelyn Baughan.
Connect with Katelyn on LinkedIn and sign up for her newsletter, where she shares weekly tips about nonprofit email trends.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

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Chapters

1. The Power of Nonprofit Email Marketing (00:00:00)

2. Optimizing Nonprofit Email Welcome Series (00:06:00)

3. Effective Nonprofit Email Welcome Series (00:16:27)

4. Effective Nonprofit Email Strategies (00:23:56)