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My 5-Step Framework to Build a Monthly Giving Program: Steps 1 & 2

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Manage episode 423135396 series 3336350
Content provided by Dana Snyder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dana Snyder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

What makes a giving program successful?
Today, I’m giving you a sneak peek into the first two crucial steps from my 5-step framework (which will be featured in even more detail in my book that comes out in September!)
Step 1 - Create the Product
Step 2 - Make It Easy
Whether you are just starting OR looking to refresh or audit your current program, this episode is packed with insights and practical tips to get you on the right track.
I’m diving into the key questions you should ask around the why and structure of your program, what it means to create a “herd mentality”, and how to craft an irresistible identity that resonates with your mission and values.
You’ll also learn how to avoid gift abandonment by creating highly convertible, seamless, intuitive landing pages. Even a compelling headline, an uplifting image, and the strategic use of social proof will inspire action on your “Donate Now” button.
If growing your monthly giving is a priority this year, apply NOW for my
Monthly Giving Mastermind that starts in July.
Resources & Links
Join
The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Stuck on what to name your monthly giving program? Click here for my brainstorm guide:
https://positiveequation.com/name or tune in to Episode 107: How to Name a Monthly Giving Program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi

Let's Connect!

  • Send a DM on Instagram or LinkedIn and let us know what you think of the show!
  • Head to YouTube for digital marketing how-to videos and podcast teasers
  • Want to book Dana as a speaker for your event? Click here!
  continue reading

Chapters

1. Developing Successful Monthly Giving Programs (00:00:00)

2. Building and Marketing Monthly Giving Programs (00:11:11)

3. Creating Effective Landing Page for Conversions (00:22:16)

4. Steps Three and Four (00:31:10)

137 episodes

Artwork
iconShare
 
Manage episode 423135396 series 3336350
Content provided by Dana Snyder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dana Snyder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)

What makes a giving program successful?
Today, I’m giving you a sneak peek into the first two crucial steps from my 5-step framework (which will be featured in even more detail in my book that comes out in September!)
Step 1 - Create the Product
Step 2 - Make It Easy
Whether you are just starting OR looking to refresh or audit your current program, this episode is packed with insights and practical tips to get you on the right track.
I’m diving into the key questions you should ask around the why and structure of your program, what it means to create a “herd mentality”, and how to craft an irresistible identity that resonates with your mission and values.
You’ll also learn how to avoid gift abandonment by creating highly convertible, seamless, intuitive landing pages. Even a compelling headline, an uplifting image, and the strategic use of social proof will inspire action on your “Donate Now” button.
If growing your monthly giving is a priority this year, apply NOW for my
Monthly Giving Mastermind that starts in July.
Resources & Links
Join
The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.
Stuck on what to name your monthly giving program? Click here for my brainstorm guide:
https://positiveequation.com/name or tune in to Episode 107: How to Name a Monthly Giving Program.
Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

Can we meet in Nashville? The 8th annual Raise fundraising conference, hosted by OneCause, will be held at the Country Music Hall of Fame & Museum in Nashville, TN September 9-10, 2024. Use code MISSIONS200 to receive $200 off: https://bit.ly/4bNqihi

Let's Connect!

  • Send a DM on Instagram or LinkedIn and let us know what you think of the show!
  • Head to YouTube for digital marketing how-to videos and podcast teasers
  • Want to book Dana as a speaker for your event? Click here!
  continue reading

Chapters

1. Developing Successful Monthly Giving Programs (00:00:00)

2. Building and Marketing Monthly Giving Programs (00:11:11)

3. Creating Effective Landing Page for Conversions (00:22:16)

4. Steps Three and Four (00:31:10)

137 episodes

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