Unleashing Direct Mail Power: Tactics & Insights with Lauren Daley from Pledgemine

Missions to Movements

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This episode is presented by Evertrue. Set yourself up for higher retention rates all year long by joining my free webinar with Evertrue on January 16th. RSVP at positiveequation.com/thanks.
What if you could tap into the power of direct mail to drive success in your nonprofit organization? That's exactly what we're unpacking today with our special guest, Lauren Daley from Pledgemine.
We dive into the intricacies of direct mail strategies, revealing how to effectively incorporate it into an omnichannel approach while considering your donors' interactions and preferences. (Hint: Anniversary cards and QR codes are seeing a HUGE uptick!) Pledgemine plays a prominent role in revolutionizing direct mail campaigns by streamlining the entire process, from design to production to mailing.
We even venture into Lauren's fascinating journey from the wine and cheese industry to digital fundraising, for a delightful mix of insights and unique pairings.
We wrap up our discussion by exploring how digital communication intersects with direct mail and what will significantly boost retention rates. Lastly, we provide strategies for donor appreciation and delve into the concept of on-demand mail programs.
Direct mail doesn't have to be a daunting task - join us for this insightful conversation and transform your direct mail strategy today!
Resources & Links
Connect with Lauren on LinkedIn and learn more about Pledgemine to make the move to smarter direct mail campaigns.
EverTrue Studios is like Netflix for fundraisers. Check out their catalog of on-demand documentaries and podcast episodes here.
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Chapters

1. The Power of Direct Mail (00:00:00)

2. Effectiveness of DirectMal in Omnichannel Approach (00:06:37)

3. Using Pledgemine for Fundraising Mailers (00:13:25)

4. Omnichannel Marketing and Direct Mail Strategy (00:17:49)

5. Effective Strategies for Donor Appreciation (00:22:02)

6. Digital Communication's Impact on Direct Mail (00:31:51)