Brands are extremely interested in finding out what people are talking about on Twitter and Facebook. It’s the kind of real-time knowledge that Facebook, for one, has the ability to capture — and share.
In an interview with MIT Sloan Management Review, B. Bonin Bough, vice president of global media and consumer engagement for Mondelez International, explains how social media is working in partnership with traditional marketing.
Maximizing productivity can impact customer satisfaction in good ways and bad ways, so companies should approach productivity the way they do anything else — with an eye toward its upsides and downsides.
The multisided platform business model is getting a lot of attention these days, thanks to the successes of Facebook, eBay and Airbnb. Here’s a look at what it takes to set up a platform where many constituencies can do business.By Leslie Brokaw.
Many industries are seeing major reconfigurations of their fundamental architectures and the way companies capture value. The changes have opened up new business opportunities for some companies, but have been harmful to others.By Leslie Brokaw.
So-called knowledge networks are helping members of for-profit and nonprofit organizations of all sizes learn quickly and collaborate productively. The most effective networks are clear about goals, allow for shared expertise and embrace online communication.By Leslie Brokaw.
Implementing sustainable logistics strategies often requires significant internal and external collaboration, but even competitors can find positive results and compensation by working together.By Deb Gallagher.
The Financial Times banking team discusses the biggest banking stories of the week, bringing you global insight and commentary on the top issues concerning this sector. To take part in the show or to comment please email firstname.lastname@example.org
This Vergecast is your source for an irreverent and informative look at what's happening right now (and next) in the world of technology and gadgets. Hosted by Nilay Patel alongside a cavalcade of tech luminaries, The Vergecast is the only podcast you need to make sense of the week in tech news.
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Although Pat confesses he is not a millionaire, he's been su ...