BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
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Episode 51: How to navigate the evolving advertising and revenue landscape
Manage episode 385338663 series 2626602
Content provided by Liftoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liftoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation.
In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely.
We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the transformative impact of AI and user acquisition strategies.
Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.
Thank you for listening,
Mobile Games Playbook
56 episodes
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Manage episode 385338663 series 2626602
Content provided by Liftoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liftoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation.
In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely.
We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the transformative impact of AI and user acquisition strategies.
Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.
Thank you for listening,
Mobile Games Playbook
56 episodes
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Similar to Mobile Games Playbook
BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
…
continue reading
Three nerds discussing tech, Apple, programming, and loosely related matters.
…
continue reading
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…
continue reading
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…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
…
continue reading
Download This Show is your weekly guide to the world of media, culture, and technology. From social media to gadgets, streaming services to privacy issues. Each week Marc Fennell and a team of people far smarter than him (his words, not ours) take a fun deep dive into how technology is reshaping our lives.
…
continue reading
Python Bytes is a weekly podcast hosted by Michael Kennedy and Brian Okken. The show is a short discussion on the headlines and noteworthy news in the Python, developer, and data science space.
…
continue reading
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Go offline with the Player FM app!
Go offline with the Player FM app!
