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Episode 56: Beyond the Hype - Building a Winning UA Strategy for Your Mobile Game

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Manage episode 433098452 series 2626602
Content provided by Liftoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liftoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game.

This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile gaming market, cutting through the noise and figuring out how to acquire users can be challenging.

Join our expert guests, Kentaro Sugiara, Senior Performance Marketing Manager at Rovio, and Christie Crable, Head of Activations at GameRefinery, who will share actionable insights and proven techniques to help you develop a successful user acquisition (UA) strategy. Whether you're a seasoned game developer or just starting out, this episode of the Mobile Games Playbook offers a roadmap to navigating the ever-evolving world of mobile UA.

Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/

and https://gamerefinery.com/ for more information on game development topics.

  continue reading

57 episodes

Artwork
iconShare
 
Manage episode 433098452 series 2626602
Content provided by Liftoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liftoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Join us as we break down the best ways to build a winning User Acquisition (UA) strategy for your mobile game.

This episode of the Mobile Games Playbook is about all things UA. In the crowded mobile gaming market, cutting through the noise and figuring out how to acquire users can be challenging.

Join our expert guests, Kentaro Sugiara, Senior Performance Marketing Manager at Rovio, and Christie Crable, Head of Activations at GameRefinery, who will share actionable insights and proven techniques to help you develop a successful user acquisition (UA) strategy. Whether you're a seasoned game developer or just starting out, this episode of the Mobile Games Playbook offers a roadmap to navigating the ever-evolving world of mobile UA.

Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/

and https://gamerefinery.com/ for more information on game development topics.

  continue reading

57 episodes

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