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Episode 9: IDFA and the future of the Mobile Gaming Ad Industry, featuring AdColony
Manage episode 273936384 series 2626602
Content provided by Liftoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liftoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Apple shocked the mobile advertising world this summer when it gave a two months’ notice of a seismic change in how mobile advertising campaigns would be targeted, measured and evaluated with the arrival of iOS14 and IDFA changes. Luckily, with these changes now likely taking place in early 2021 instead, mobile game developers and advertisers have some more time to plan accordingly and explore new ways to build their acquisition and attribution strategies. But what is IDFA? What do the upcoming changes really mean? And most importantly, what marketing and tracking technologies will be available for the mobile games industry instead?
In this episode of the Mobile GameDev Playbook, we focus on Apple's iOS14 ad feature updates and how to best prepare for them. Host Jon Jordan is joined by GameRefinery's Head of Product, Lauri Heikkinen, as well as special guest Alasdair Pressney, Product Manager at AdColony - one of the world's largest mobile advertising platforms, with a reach of 1.5billion users globally.
Thanks for listening!
58 episodes
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Manage episode 273936384 series 2626602
Content provided by Liftoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liftoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Apple shocked the mobile advertising world this summer when it gave a two months’ notice of a seismic change in how mobile advertising campaigns would be targeted, measured and evaluated with the arrival of iOS14 and IDFA changes. Luckily, with these changes now likely taking place in early 2021 instead, mobile game developers and advertisers have some more time to plan accordingly and explore new ways to build their acquisition and attribution strategies. But what is IDFA? What do the upcoming changes really mean? And most importantly, what marketing and tracking technologies will be available for the mobile games industry instead?
In this episode of the Mobile GameDev Playbook, we focus on Apple's iOS14 ad feature updates and how to best prepare for them. Host Jon Jordan is joined by GameRefinery's Head of Product, Lauri Heikkinen, as well as special guest Alasdair Pressney, Product Manager at AdColony - one of the world's largest mobile advertising platforms, with a reach of 1.5billion users globally.
Thanks for listening!
58 episodes
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Similar to Mobile Games Playbook
Africa-focused technology, digital and innovation ecosystem insight and commentary.
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
A podcast featuring panelists of engineers from Netflix, Twitch, & Atlassian talking over drinks about all things software engineering.
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continue reading
Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
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…
continue reading
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…
continue reading
This is the audio podcast version of Troy Hunt's weekly update video published here: https://www.troyhunt.com/tag/weekly-update/
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continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
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