BBC Radio 5 live’s award winning gaming podcast, discussing the world of video games and games culture.
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GameChangerSF uses data science to get creative
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Manage episode 247497027 series 1371092
Content provided by Mobile Growth Podcast and Mobile Growth Fellowship. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mobile Growth Podcast and Mobile Growth Fellowship or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What do Atari and Oprah Winfrey have in common? Both companies have worked with GameChangerSF to grow their mobile apps. Phil Shpilberg, President of GameChangerSF, talked to our host, Peggy Anne Salz about what an ROAS-driven approach to creative looks like and why data is behind everything they do.
…
continue reading
7 episodes
MP3•Episode home
Manage episode 247497027 series 1371092
Content provided by Mobile Growth Podcast and Mobile Growth Fellowship. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mobile Growth Podcast and Mobile Growth Fellowship or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What do Atari and Oprah Winfrey have in common? Both companies have worked with GameChangerSF to grow their mobile apps. Phil Shpilberg, President of GameChangerSF, talked to our host, Peggy Anne Salz about what an ROAS-driven approach to creative looks like and why data is behind everything they do.
…
continue reading
7 episodes
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