It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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The Ad Agency Leap to Mobile
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Manage episode 155670652 series 1164397
Content provided by Mobile Marketing Waves. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mobile Marketing Waves or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The traditional mad men style agency is a thing of the past. Today, there are (or should be) math men. Gut feelings have their place but agency execs must make mobile-related decisions based on data. Lots of it - especially data on mobile attribution and post install marketing analytics so they can understand which channels, campaigns and creatives are working and which not.
For many agencies, this is not an easy leap to make.
In this episode of Mobile Marketing Waves, we spoke to Nicolas Rieul who is head of mobile strategy at Dentsu. He provides a fascinating glimpse into the 2015 agency model, and offers some practical advice for agency marketers who want to win on mobile.
5 episodes
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Archived series ("Inactive feed" status)
When?
This feed was archived on June 26, 2023 19:47 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 155670652 series 1164397
Content provided by Mobile Marketing Waves. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mobile Marketing Waves or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The traditional mad men style agency is a thing of the past. Today, there are (or should be) math men. Gut feelings have their place but agency execs must make mobile-related decisions based on data. Lots of it - especially data on mobile attribution and post install marketing analytics so they can understand which channels, campaigns and creatives are working and which not.
For many agencies, this is not an easy leap to make.
In this episode of Mobile Marketing Waves, we spoke to Nicolas Rieul who is head of mobile strategy at Dentsu. He provides a fascinating glimpse into the 2015 agency model, and offers some practical advice for agency marketers who want to win on mobile.
5 episodes
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Similar to Mobile Marketing Waves
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
DISQO’s podcast features the brightest minds fueling product teams. Subscribe to learn how product management and strategy are being driven by putting customer experience (CX) front and center. Learn more and subscribe at tipm.feedbackloop.com
…
continue reading
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continue reading
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