Social Recruiting at Scale with Facebook Lead Ads

Modern Marketing Engine podcast hosted by Bernie Borges

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One of the most difficult things for any company to do quickly is to effectively hire a large team - and thanks to digital transformation, social recruiting is a viable way to do it at scale. On this episode Bernie invited a duo to join him to discuss the issue - Bill Quirk, Strategic Account Manager at Work4 Labs and Robert Constantine, Director of Digital and Social Media Marketing at iQor.

You’ll hear how iQor, a global Business Process Outsourcing company with a need to staff up quickly for work in call centers and customer care centers around the globe has partnered with Work4Labs to source talent at scale using Facebook Lead Ads. You’ll hear about the method they are using and the impressive results they’re experiencing by applying digital marketing best practices to talent recruiting.

And if recruiting employees isn’t your responsibility, you’ll still want to listen because you’ll hear relevant ideas that you may be able to apply to your overall digital strategy.

This episode is sponsored by Frost & Sullivan. Vengreso is proud to be a partner with Frost & Sullivan on the 19th annual Marketing Executive MindXchange event: Marketing Impact 2025. We’ll be moderating a Think Tank discussion focused on Creating a Consistent Omni-Channel Customer Journey. Join us at Marketing Impact 2025 July 16 – 18, 2018 in Nashville, TN to mix and mingle with forward thinking marketing executives and thought leaders. As an event partner, we’re excited to extend a $250 savings to all Vengreso subscribers. Simply visit: www.frost.com/mar and use discount code VENGRESO at registration. I look forward to seeing you in Nashville! Facebook is a Gold Mine For Companies Needing to Recruit At Scale

Over 2 billion people currently use Facebook across the globe (2018). That’s a massive group of people hanging out in the same place online. And they are digitally savvy people - so it makes sense for companies to tap into that amazing talent pool to find and nurture leads for the purpose of recruiting.

The iQor team needed to find better ways to fill positions in their global call centers, so they turned to the Work4Labs team for help. What they learned is that Facebook Lead Ads enable them to apply a digital marketing approach of lead - nurture - convert to their social recruiting, with great success.

What you’ll hear on this episode is an amazing case study that demonstrates how digital transformation is changing the way companies do business in a variety of areas, not just in sales and marketing. You’ll glean many insights from this conversation that you can apply across the board in your digital strategy, not just in the area of recruiting, so be sure you take the time to listen.

How iQor and Work4Labs Pioneered A Social Recruiting Approach

The approach the Work4Labs team applied to the iQor recruiting process was truly a first-of-its-kind strategy. The advent of Facebook Lead Ads in 2015 is what made it possible to effectively target talent with specific skill sets and characteristics. Using the platform they can even create “look-alike” audiences that enables their ads to have even greater reach. This strategy has become a core approach the Work4Labs team uses with dozens of their clients, to great effect.

You can hear the results iQor got from this targeted way of finding employee leads, how they’ve nurtured relationships with those potential employees, and how those social relationships have converted to new hires at scale, on this episode of Social Business Engine.

Social Recruiting Finds Exclusive Candidates (Those Not Looking For A Job)

As the Work4Leads team got started with their social recruiting strategy they discovered a very surprising and delightful reality about their approach - they were connecting with and nurturing relationships with qualified people who weren’t actually looking for jobs. That means up to 70% of the candidates that finally interviewed for the positions they were seeking to fill were not being courted by other companies at all. The approach has been so successful that Facebook is now the #2 source for applicants for iQor, behind employee referrals.

Another great benefit of using Facebook Lead Ads to generate recruiting leads is that iQor’s cost per candidate wound up being very low - from $1 to $3 per lead. It made the ability to find qualified candidates in record time amazingly affordable and even more effective than traditional approaches.

Digital transformation has made recruiting at scale a reality. But more importantly, this social recruiting case study featuring Work4Labs and iQor demonstrates how companies who are willing to boldly use the tools at their disposal can increase their effectiveness and become pioneers in their industry.

Featured on This Episode

• Bill Quirk on LinkedIn
• Robert Constantine on LinkedIn
• iQor
• Work4Labs
• Work4Labs iQor case study

Outline of This Episode

• [2:56] How Work4Labs and iQor are partnering to recruit using Facebook
• [6:10] How Facebook is a gold mine for recruiters
• [8:40] Lead Ads made hiring for iQor’s call center a faster process
• [12:50] Amazing results have come from this pioneering approach
• [17:12] New steps into the Facebook Marketplace jobs section (a new opportunity)
• [25:03] Working hard to get performance data on hires - adding it to new lead generation

Resources & People Mentioned This episode is sponsored by Frost & Sullivan. Vengreso is proud to be a partner with Frost & Sullivan on the 19th annual Marketing Executive MindXchange event: Marketing Impact 2025. We’ll be moderating a Think Tank discussion focused on Creating a Consistent Omni-Channel Customer Journey. Join us at Marketing Impact 2025 July 16 – 18, 2018 in Nashville, TN to mix and mingle with forward thinking marketing executives and thought leaders. As an event partner, we’re excited to extend a $250 savings to all Vengreso subscribers. Simply visit: www.frost.com/mar and use discount code VENGRESO at registration. I look forward to seeing you in Nashville!

• Facebook Lead Ads
• Facebook Marketplace
• Hubspot
• The Selling With Social Podcast with Vengreso CEO, Mario Martinez, Jr

Connect With Bernie and Social Business Engine

• https://www.facebook.com/socialbusinessengine/
• https://www.linkedin.com/in/bernieborges/
• https://twitter.com/bernieborges
• https://twitter.com/sbengine

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This podcast originally appeared on Social Business Engine