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Find a bunch of accounts to follow. Look for, first of all, those that are relevant to your business, including thought leaders, marketing gurus, companies and people in your industry you admire … that sort of thing. You can also follow, as we said earlier, competitors, community organizations, politicians, your local newspaper, TV or radio stations and their reporters... business reporters, especially. You might need to do a little research… tune in to the station, pick up a newspaper… or read ‘em online… so you know who to follow. Some of them — surprise — will follow you back.
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