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{RÉFLEXION} - Khaby Lame, l’évolution économique de l’influence
Manage episode 444414812 series 3449459
Content provided by Mon Carnet, le podcast and Bruno Guglielminetti. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mon Carnet, le podcast and Bruno Guglielminetti or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Stéphane Ricoul analyse l'évolution de l'économie des influenceurs, en se concentrant sur Kaby Lame, devenu une icône de TikTok. Avec ses 250 millions de followers, Kaby gagne 750 000 $ US par post sponsorisé, illustrant le pouvoir des créateurs de contenu sur les réseaux sociaux. Ricoul souligne que cette nouvelle économie repose sur l'authenticité et la compréhension des algorithmes des plateformes. En comparaison, des stars comme Mr. Beast et Jake Paul ont aussi capitalisé sur leur notoriété, générant des millions de dollars en revenus tout en diversifiant leurs activités. L'influence numérique devient ainsi une force incontournable dans le marketing moderne.
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Manage episode 444414812 series 3449459
Content provided by Mon Carnet, le podcast and Bruno Guglielminetti. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mon Carnet, le podcast and Bruno Guglielminetti or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Stéphane Ricoul analyse l'évolution de l'économie des influenceurs, en se concentrant sur Kaby Lame, devenu une icône de TikTok. Avec ses 250 millions de followers, Kaby gagne 750 000 $ US par post sponsorisé, illustrant le pouvoir des créateurs de contenu sur les réseaux sociaux. Ricoul souligne que cette nouvelle économie repose sur l'authenticité et la compréhension des algorithmes des plateformes. En comparaison, des stars comme Mr. Beast et Jake Paul ont aussi capitalisé sur leur notoriété, générant des millions de dollars en revenus tout en diversifiant leurs activités. L'influence numérique devient ainsi une force incontournable dans le marketing moderne.
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