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Connecting Creatives: Rolo's Vision For Artists & Studios
Manage episode 365861217 series 3094974
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In this week's Monday Meeting, we were thrilled to host special guests Joey Korenman and Joe Donaldson, the creative minds behind Rolo, a transformative platform designed to connect artists and studios seamlessly. They gave us a deep dive into the vision, design, and goals of Rolo, and highlighted its potential to reshape the landscape of the motion design industry.
The duo talked about the conception and purpose of Rolo, its distinction from the artist-optimized School of Motion, and the promising prospects of community involvement in the platform. The intentionality behind Rolo's development was clear as they're focused on creating a scalable, self-sustaining model, sidestepping features that would require heavy financial or manpower investments.
Ryan Summers, a Rolo user and Creative Director at SPILLT, shared his firsthand experience of the platform's efficacy. He underscored the accuracy and speed of Rolo in aligning the right talent with the right project and introducing his team to new creative voices.
We also explored the challenges encountered while building Rolo, such as balancing the artist and client rosters and the potential of integrating testimonials and case studies to spotlight successful collaborations. The conversation also highlighted the importance of showcasing soft skills to stand out in a highly competitive market.
Joey and Joe shared their approach to vetting artists for Rolo, aiming to foster diversity and avoid creating an echo chamber of talent. Their commitment to inclusivity extends to exploring partnerships with community-based organizations.
The discussion wrapped up with insights into using Rolo's search tool effectively and the future prospects of the platform, including providing education and personalized service to clients for a better understanding of its technical aspects. So, tune in for an engaging and insightful discussion about Rolo and its impact on the motion design community!
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