Jason Barrett, Barrett Sports Media: Building A Valuable Niche Brand With Advertising, Events And Consulting Monetize Media podcast

Jason Barrett, Barrett Sports Media: Building a Valuable Niche Brand with Advertising, Events and Consulting

2y ago 1:18:46

Content provided by CBWG Media Group LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CBWG Media Group LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, Jason Barrett, founder of Barrett Sports Media, a media brand that covers the sports media and radio industry, talks about monetizing his brand through a mix of advertising, events, subscriptions, and consulting. How prioritizes building a deep relationship with sport media’s most powerful people. Making the switch from radio to self employment, creating content at scale for a specific niche, building and maintaining deep relationships in business, navigating the ever changing landscape of audio, and how he prices his consulting opportunities.

(0:00) Episode introduction with Kyle and Jason.
(1:20) Introducing Jason Barrett, his career, and Barrett media.
(2:00) The origins of Barrett Sports Media, Jason Barrett’s career, and balancing his career and family life.
(9:02) The responsibilities of running your own business and being self employed
(10:42) What Barrett Sports Media does, the value that Jason brings to the industry, and how the different parts of the business generate leads and opportunities for each other.
(16:07) The different income streams, the staff, and the three aspects of the business, and promoting quality daily content.
(23:55) Jason’s advice to someone who wants to start a business and the importance of building relationships with decision makers in your industry.
(30:05) The importance of having a niche and resisting the urge to go wider than your specific niche.
(36:24) Focusing on building a successful and reputable business or event instead of solely focusing on revenue.
(46:15) Jason’s opinion on radio and podcasting formats, and how the rise of podcasting impacts his consulting.
(49:05) Building out a website, job board, and growing your business.
(56:35) A period where Jason was worried about the business.
(1:00:04) One thing that Jason would change when he was getting started with Barrett Sports Media.
(1:03:45) Setting up a consulting business, structuring your rates, and the importance of flexibility for the needs of different clients.
(1:08:02) Creating ranking lists for your niche.
(1:11:30) A tool that is indispensable for Jason.
(1:12:10) Where to find Jason and Barrett Sports Media.

Barrett Sports Media Links:

Website: (https://barrettsportsmedia.com)

Facebook: (https://www.facebook.com/BarrettSportsMedia/)

Twitter: (https://twitter.com/sportsradiopd)

Instagram: (https://www.instagram.com/sportsradiopd/)

Youtube: (https://www.youtube.com/channel/UChDN7B7AFcBCy2baCzX6l-g/videos)

Barrett Sports Media LinkedIn: https://www.linkedin.com/company/barrettmedia/

Jason Barrett’s LinkedIn: https://www.linkedin.com/in/jason-barrett-bsm/

Links mentation In this Interview:

Canva: (https://www.canva.com)

Twitter: (https://twitter.com/monetizemediahq)

TikTok: (https://www.tiktok.com/@monetizemediahq)

Linkedin: (https://www.linkedin.com/company/monetize-media/)

YouTube : (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)

Listen on your favorite streaming platform : (https://link.chtbl.com/MonetizeMedia)

Check out our website for more information : (https://www.monetize.media)

This podcast is hosted by Kyle Scott and Jason Ziernicki and produced by(PodcastSins.com).

Please consider subscribing and sharing this episode if you found it entertaining or informative.

If you want to go the extra mile, you can leave us a rating or review which helps the show with rankings and algorithms on certain platforms. you can leave us a review on Podchaser or Apple Podcasts

Make sure you’re subscribed to the podcast so you get the latest episodes.

DISCLAIMER

Any and all opinions expressed are solely the hosts and guest(s) and do not represent or express the views or opinions of monetize media

23 episodes

(0:00) Episode introduction with Kyle and Jason.
(1:20) Introducing Jason Barrett, his career, and Barrett media.
(2:00) The origins of Barrett Sports Media, Jason Barrett’s career, and balancing his career and family life.
(9:02) The responsibilities of running your own business and being self employed
(10:42) What Barrett Sports Media does, the value that Jason brings to the industry, and how the different parts of the business generate leads and opportunities for each other.
(16:07) The different income streams, the staff, and the three aspects of the business, and promoting quality daily content.
(23:55) Jason’s advice to someone who wants to start a business and the importance of building relationships with decision makers in your industry.
(30:05) The importance of having a niche and resisting the urge to go wider than your specific niche.
(36:24) Focusing on building a successful and reputable business or event instead of solely focusing on revenue.
(46:15) Jason’s opinion on radio and podcasting formats, and how the rise of podcasting impacts his consulting.
(49:05) Building out a website, job board, and growing your business.
(56:35) A period where Jason was worried about the business.
(1:00:04) One thing that Jason would change when he was getting started with Barrett Sports Media.
(1:03:45) Setting up a consulting business, structuring your rates, and the importance of flexibility for the needs of different clients.
(1:08:02) Creating ranking lists for your niche.
(1:11:30) A tool that is indispensable for Jason.
(1:12:10) Where to find Jason and Barrett Sports Media.