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Selling Digital Fashion for Avatars - with Adriana Hoppenbrouwer (The Fabricant)

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Manage episode 312959130 series 3253903
Content provided by Eric Cohen-Peckham and Edward Lindqvist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Cohen-Peckham and Edward Lindqvist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The fashion industry is moving into the virtual world, with a growing economy of digital clothing to be bought and worn by our avatars on social platforms, in games, in VR, and more. Adriana Hoppenbrouwer is at the forefront of this as a Co-Founder & Commercial Director at The Fabricant, an Amsterdam-based digital fashion house. The Fabricant sells digital-only clothing designed both in-house and in partnership with brands like Adidas, Off White, Rag & Bone and more. She speaks with Monetizing Media host Eric Peckham about what it means to own and wear digital clothing, the 4 different segments of customers, partnerships with gaming companies, and non-fungible tokens (NFTs). // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
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40 episodes

Artwork
iconShare
 
Manage episode 312959130 series 3253903
Content provided by Eric Cohen-Peckham and Edward Lindqvist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Cohen-Peckham and Edward Lindqvist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The fashion industry is moving into the virtual world, with a growing economy of digital clothing to be bought and worn by our avatars on social platforms, in games, in VR, and more. Adriana Hoppenbrouwer is at the forefront of this as a Co-Founder & Commercial Director at The Fabricant, an Amsterdam-based digital fashion house. The Fabricant sells digital-only clothing designed both in-house and in partnership with brands like Adidas, Off White, Rag & Bone and more. She speaks with Monetizing Media host Eric Peckham about what it means to own and wear digital clothing, the 4 different segments of customers, partnerships with gaming companies, and non-fungible tokens (NFTs). // Join the Monetizing Media newsletter and find more resources at MonetizingMedia.com
  continue reading

40 episodes

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