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Subscription News in the Pandemic - with James Savage (CEO of The Local)

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Manage episode 312959136 series 3253903
Content provided by Eric Cohen-Peckham and Edward Lindqvist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Cohen-Peckham and Edward Lindqvist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode features a case study on The Local, a collection of English-language news sites in Europe that saw paying subscribers surge from 11,000 to 26,000 during the first 4 months of the Covid-19 pandemic. James Savage (CEO of The Local) walks Monetizing Media host Eric Peckham through The Local's bundling and pricing strategy, conversion funnel optimization with newsletters and a native app, and response to Covid-19.

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 312959136 series 3253903
Content provided by Eric Cohen-Peckham and Edward Lindqvist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Cohen-Peckham and Edward Lindqvist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This episode features a case study on The Local, a collection of English-language news sites in Europe that saw paying subscribers surge from 11,000 to 26,000 during the first 4 months of the Covid-19 pandemic. James Savage (CEO of The Local) walks Monetizing Media host Eric Peckham through The Local's bundling and pricing strategy, conversion funnel optimization with newsletters and a native app, and response to Covid-19.

  continue reading

40 episodes

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