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Boosting Email Campaign Performance with Mary Laske Bell, PhD
Manage episode 378639558 series 3508975
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Join host Celia Faye Meisel, sales growth consultant, as she dives deep into the world of email marketing with special guest Mary Bell, Phd. After launching her own copywriting business, Mary quickly became an expert in email marketing and list management, helping seven and eight-figure companies scale their businesses.
In this episode, Mary explains why email marketing should be prioritized by business owners, highlighting the importance of owning your contacts and having direct access to your audience's inbox. She also shares horror stories of businesses losing their audience on social media platforms and emphasizes the need for strategic planning and goal-setting in email marketing campaigns.
Key Moments:
00:01:50 Email is key: own and engage audience.
00:06:39 Entrepreneurs fear handing off valuable email marketing.
00:10:04 Client's British phrase causes potential communication issues.
00:13:34 Developing strategy for predictable audience engagement.
00:18:33 Prospect unsure about rewriting sales page.
00:22:02 Monitoring deliverability is crucial for email success.
00:26:32 Connect with me on Facebook/Instagram, DM friend request. Also, free email marketing audit available.
About Mary Bell:
Mary has been a sales and marketing leader for 9 years since earning her PhD in Sociology from Vanderbilt University. In 2020, she decided to use her skills and experience to launch her own copywriting business so she could have more autonomy in who she helps and serves. She quickly niched down to email marketing and list management, and now helps 7- and 8-figure companies scale with email. Mary is also a dedicated wife and she and her husband have two girls and a German Shepherd named Otis. When she's not working or hanging out with family, you'll find Mary at the gym, out in nature, or leading groups of people through healing breathwork journeys.
How to connect with Mary Bell:
https://www.instagram.com/marylaskebell
https://www.facebook.com/mary.laske.9
Free Gift:
Free Email Audit: https://forms.gle/ZSUQ6TSf154hd9b98
About the host:
Celia Faye Meisel is a Sales Growth Consultant for mission driven multi-6 & 7-figure online business owners. She is a career entrepreneur with over 20 years experience as a Trainer, Mentor and Coach.
Her 5-step “More Method” helps her clients to have More Money, More Sales with Ease, More Simplicity, More Sales Freedom, and More Growth in their businesses.
The sales initiatives that Celia has consulted on, trained sales teams for, and sold for have generated over $12 Million in high end program sales.
Connect with Celia Faye Meisel:
Website: https://celiafayemeisel.com/
LinkedIn: https://www.linkedin.com/in/celia-faye-meisel
Facebook: https://www.facebook.com/CeliaFayeMeisel
Instagram: https://www.instagram.com/celiafaye.meisel
Grab Celia's Free Training at https://www.moremethod.com/3-things
Schedule a Sales Growth Strategy Call: https://www.moremethod.com/strategy-call
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