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055 - Navigating Google's Demand Gen, Shoppable TV Ads, Top Google Content, and New Ads Certification Requirements
Manage episode 381060413 series 2659164
Join hosts Matt Fletcher and Jack Warne as they discuss the latest digital marketing news and trends.
In this week’s episode, we discuss Google's new Demand Gen tool, the future of shoppable TV ads, the content that appears at the top of Google the most, and the new Google Ads Certification requirements.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
New: Google Ads Certification Requires You To Record Yourself Taking The Test
https://www.seroundtable.com/google-ads-certification-recording-36244.html
11 GA4 training courses to help confused marketers
https://searchengineland.com/ga4-training-courses-help-confused-marketers-428935
Blogs appear most often in top Google positions
https://searchengineland.com/blogs-top-google-positions-study-433630
The future of shoppable TV ads? It isn’t QR codes
https://www.marketingdive.com/news/future-of-shoppable-tv-ads-not-qr-codes/695648/
Demand more from social with AI-powered ads
https://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/ Google helps advertisers extend social strategies across its platforms
https://www.marketingdive.com/news/google-ai-demand-gen-ad-campaign-product-rollout/696407/
93 episodes
Manage episode 381060413 series 2659164
Join hosts Matt Fletcher and Jack Warne as they discuss the latest digital marketing news and trends.
In this week’s episode, we discuss Google's new Demand Gen tool, the future of shoppable TV ads, the content that appears at the top of Google the most, and the new Google Ads Certification requirements.
Get in touch with the team at Optix:
- Email: podcast@optixsolutions.co.uk
- Tweet: @optixsolutions
- LinkedIn: https://www.linkedin.com/company/optixsolutions
- Instagram: https://www.instagram.com/optixsolutions/
- Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg
Thank you to James Dawkins for editing the pod each week.
If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.
Links to this week’s topics can be found below:
New: Google Ads Certification Requires You To Record Yourself Taking The Test
https://www.seroundtable.com/google-ads-certification-recording-36244.html
11 GA4 training courses to help confused marketers
https://searchengineland.com/ga4-training-courses-help-confused-marketers-428935
Blogs appear most often in top Google positions
https://searchengineland.com/blogs-top-google-positions-study-433630
The future of shoppable TV ads? It isn’t QR codes
https://www.marketingdive.com/news/future-of-shoppable-tv-ads-not-qr-codes/695648/
Demand more from social with AI-powered ads
https://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/ Google helps advertisers extend social strategies across its platforms
https://www.marketingdive.com/news/google-ai-demand-gen-ad-campaign-product-rollout/696407/
93 episodes
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