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064 - Why price matching is devaluing your product

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Manage episode 398888413 series 2659164
Content provided by Optix Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optix Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Join podcast hosts Luke Stone and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel.

Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.

Join the conversation: Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Pew Research “Americans’ Social Media Use update”

https://www.socialmediatoday.com/news/new-report-looks-at-evolving-social-media-usage-trends/706253/

The price match problem

https://www.marketingweek.com/this-is-about-the-customer-asdas-chief-customer-officer-on-its-price-match-against-aldi-and-lidl/

  continue reading

93 episodes

Artwork
iconShare
 
Manage episode 398888413 series 2659164
Content provided by Optix Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optix Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Join podcast hosts Luke Stone and Barnaby St Anton as they discuss how to speak to multiple audiences on one channel.

Luke is Head of Paid Media and Barnaby is Digital Marketing Manager at Optix Solutions, Exeter, UK.

Join the conversation: Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Pew Research “Americans’ Social Media Use update”

https://www.socialmediatoday.com/news/new-report-looks-at-evolving-social-media-usage-trends/706253/

The price match problem

https://www.marketingweek.com/this-is-about-the-customer-asdas-chief-customer-officer-on-its-price-match-against-aldi-and-lidl/

  continue reading

93 episodes

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