120: Scale Your Business in 2024 With Guest Podcasting

More Than Social Podcast

How do you scale your business in 2024 with guest podcasting? In this episode of the More Than Social Podcast, I speak with Christina Lenkowski, the owner and founder of Publicity by Christina, discussing her innovative ways of helping entrepreneurs through podcasting. We talk about the benefits of guesting on podcasts to reach new audiences, how to choose the right podcast to create maximum impact, the importance of developing messaging and content strategies for podcast interviews, understanding the significance of one's visibility and sustaining long-term relationships with podcast hosts, and why businesses should consider podcasts as a vital part of their marketing strategy. We also cover the importance of researching before sending podcast pitches and the need to share the podcast episode once it is done as part of creating a relationship with the host and the audience. Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business. Since then, she’s dedicated her work to helping other business owners, particularly women, see the same results. She’s been a guest on over 50 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 400 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others. Christina lives with her husband and daughter in Boise, Idaho. Why should you be a guest on podcasts?We cover the benefits of being a podcast guest for personal or business growth. Evolution of Christina's businessWe talk about Christina's decision to specialize in podcasting as her primary focus. What is a realistic expectation for people trying to get featured on podcastsChristina provides insights into what realistic expectations should be for individuals seeking to get featured on podcasts. Should you pay to be on a podcast? We examine the pros and cons of paying for podcast appearances and hear Christina's opinions and beliefs. Is there a certain point people should start trying to get on podcasts Christina sheds light on the ideal timing for individuals to pursue opportunities to appear on podcasts. How she coaches people to be on podcasts How Christina coaches individuals to prepare and perform effectively on podcasts. Reassurance to first-time guests Words of wisdom, Reassurance and encouragement for entrepreneurs looking to start guesting. The biggest tip to get on more podcasts right now The top strategy for increasing chances of being featured on more podcasts immediately. We talk about:

• [0:00] Intro
• [0:56] Why should you be a guest on podcasts
• [5:40] Evolution of Christina's business
• [11:34] Why she chose to focus on podcasting
• [13:35] What is a realistic expectation for people trying to get featured on podcasts
• [17:22] Should you pay to be on a podcast
• [20:42] Is there a certain point people should start trying to get on podcasts
• [24:51] How she coaches people to be on podcasts
• [27:05] Reassurance to first-time guests
• [30:39] Biggest tip to get on more podcasts right now
• [43:38] One piece of advice for an entrepreneur

Connect with Christina

• Website: https://www.publicityxchristina.com/
• Instagram: https://www.instagram.com/publicityxchristina/
• Facebook: https://www.facebook.com/publicityxchristina
• LinkedIn: https://www.linkedin.com/in/christinastew/

Connect with me

• Website - https://lisaanne.ca
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching
• LinkedIn - www.linkedin.com/LisaAnneCoaching