8 Steps to Growing Your Company's Digital Marketing and Online Advertising Rev

Moscova Media Podcast

Hey there! Thanks for taking a look at my latest post. This is a topic that is fundamentally important to growing your company's online revenue. Every company out there wants to grow revenue and doing it through online marketing is a great way to accomplish this goal. Here are some of the strategies and techniques I have used, over the last 20 years, to grow revenue and sales for companies I have owned, worked for, and clients my agency has worked with. If you know me, you know that I am a big advocate of having a comprehensive digital marketing strategy for your company. Over the years, I have learned through a lot of trial and error, how to actually grow sales online through multiple channels. Since there are several channels within "digital marketing," it's imperative that you have a good strategy in place to grow each individual channel. Whether you do it in-house or you outsource it to agency, somebody or collectively as a team, someone has to be responsible for growing each individual channel within your digital marketing universe. So, I wanted to take a moment to describe how to accomplish this monumental task and do so as effectively as possible. Step 1. Define Your Online Marketing Channels Here is my list of digital marketing channels: Paid Search, Organic Search, Website Conversion Rate, Email Marketing, Social Media, Shopping Engines, Retargeting, Affiliate Marketing, Customer Referrals, Customer Retention, Mobile. Step 2. What Are Currently Doing in Each? Step 3. Plan Your Strategies Step 4. Decide Who Will Do What Step 5. Determine How the Channel Will Grown Step 6. Measure the Progress Step 7. Analyze Each Step 8. Evolve Each Vickens Moscova, CEO Moscova Enterprises, Inc. 848-628-4873 [e-mail]