A Change of Seasons w/Franklin’s Doug Griffin :: Ep 200 MMTBP

Mostly Middle Tennessee Business Podcast

A Middle Tennessee Business Podcast....subscribe/follow/rate/review at www.mmtbp.com...

I love to talk with my old comrades and peers who are left or have moved on from the radio business. It may seem that I throw shade on the industry from time to time. I assure you, it’s not towards the folks who are still showing up to serve the public as the medium was intended, hanging around as long as their industry still finds them to be valuable.

To those who remain and those who have recently been jettisoned: You still have massive value even if your industry cannot see it anymore. Radio has been cannibalizing itself since the late 90s and it’s a sinking (if not, already sunken) ship. There are a TON of new media, content creation and digital branding industries that need your kind of off-the-wall thinking.

Which is why I reached out to Doug Griffin for this episode.

Born in the Bay Area in California, Doug Griffin fell in love with old-time radio theater and comedy shows on local radio stations. Naturally, this fired up a desire within Doug to make a career in radio. As a foreign exchange student in Germany, Doug fashioned a home stereo system to record audio messages for friends on cassette tapes which, to him, was his first radio station known as "KDUG."

Doug got his semi-professional radio start via college, eventually going pro with a job doing traffic reports.

Like most radio people, Doug bounced around several California radio stations before landing a job as morning show co-host for Nashville’s WAY-FM 1998. In 2002, Doug found himself “on the beach” (a radio way of saying that you’re between jobs), but a short while later, he landed at new Christian station 94FM The Fish, where he has worked up until April of 2024.

Now he’s on the beach and has a TON to offer.

Highpoints:

Radio industry, personal experiences, and virtual currency. (8:25)

Radio broadcasting techniques and experiences from the 1970s to 2000s. (11:58)

Car sales and marketing strategies. (17:10)

Personal branding, podcasting, and sales strategies. (32:05)

Overcoming fear and pursuing new opportunities. (37:34)

Job loss, career development, and salesmanship. (47:55)

Follow Doug:

https://www.facebook.com/DJDougGriffin

https://www.linkedin.com/in/doug-griffin-065206a/

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****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast:

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Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.

Follow him and his podcast from which I may have borrowed the *mostly* concept:

https://linktr.ee/mamwmw

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****You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:

https://a.co/d/7oKK7Ip

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The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out:

Wizard Academy - www.wizardacademy.org

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Talking about the real problems (and possible solutions) of everyday business owners and professionals in and around Middle Tennessee and beyond...this is the What’s Your Problem Podcast!

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