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2024 Marketing to Gen Z: Appeal to Partnership
Manage episode 381735188 series 3357682
Content provided by Porch Group Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Porch Group Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers.
In this podcast hosted by Luci Rainey, former marketing executive for Comcast and PODS, special guest Nicole Bond, Associate Director of Marketing Strategy at Comperemedia, will share her expertise on Gen Z trends and how to best engage with this key audience in 2024.
Key Topics
- Gen Z myths and realities
- The diversified needs of the Gen Z consumer
- How to breakthrough into this “ad adverse” audience
- Marketing investments to prepare for 2024
126 episodes
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Manage episode 381735188 series 3357682
Content provided by Porch Group Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Porch Group Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Gen Z’s buying power is growing, and soon this generation will become the largest audience of shoppers. Being the first generation of true digital natives, they consume advertising and media in a completely different way than other consumers.
In this podcast hosted by Luci Rainey, former marketing executive for Comcast and PODS, special guest Nicole Bond, Associate Director of Marketing Strategy at Comperemedia, will share her expertise on Gen Z trends and how to best engage with this key audience in 2024.
Key Topics
- Gen Z myths and realities
- The diversified needs of the Gen Z consumer
- How to breakthrough into this “ad adverse” audience
- Marketing investments to prepare for 2024
126 episodes
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Similar to Movers & Shakers, a Podcast by Porch Group Media
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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