Part 1: The Slow Death of the Cookie (and what to do instead)

Movers & Shakers, a Podcast by Porch Group Media

In recent years, the advertising landscape has undergone a significant shift, with the impending departure of cookies playing a pivotal role. Long regarded as essential tools for digital advertisers, cookies have been the backbone of targeted advertising, providing valuable data about user behavior and preferences. However, growing concerns over privacy and data protection have prompted widespread changes in the way online advertising operates.

As internet users demand greater control over their personal information, major web browsers and regulatory bodies have taken decisive steps to phase out or limit the use of cookies. This shift has sparked a profound transformation in the advertising industry, challenging marketers to explore new strategies and technologies to reach their audiences effectively. In this rapidly evolving landscape, the days of relying on cookies for advertising are fading away, giving rise to a new era of privacy-conscious, consumer-centric marketing approaches.

So, what do advertisers need to do to prepare? Steven Goldberg, VP of North American Publishers at LiveRamp, and Todd Dziedzic, SVP of Digital & Analytics at Porch Group Media join Movers & Shakers host, Luci Rainey to discuss.