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Mad Up North: Madfest Comes To Manchester
Manage episode 444540523 series 3448076
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‘Our approach is to always be playful with the content’
Cindy Simmons, the MD of the MPA, catches up with Dan Brain and Ian Houghton from MAD//Fest, the MPA’s latest partner.
Madfest began as a start up in 2018 and is now the UK’s largest marketing festival with 12000 attendees.
Next year is the first time it’ll be in Manchester. It's coming to Factory International in February 2025.
Ian and Dan discuss the festival's origins, its unique approach to industry events and what it means for the city’s marketing scene.
This podcast was produced by Purposeful Podcasts. If you want to build a community around your business or your brand, please do get in touch with the team at purposefulpodcasts.com.
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