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MPG Path Forward Podcast: Winning in the Complex Grocery Channel
Manage episode 423614822 series 3482678
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What does it take to drive sales and profitable growth this year in the Grocery channel? Always a complex channel, Grocery is undergoing dramatic changes, given a growing omnicommerce landscape, evolving consumer behaviors, and mounting pressures on both shoppers and retailers. How can emerging and established brands successfully navigate all of the complexities this year?
In today’s podcast, Bryan Gildenberg sits down with former Wakefern veterans and Market Performance Group (MPG) retail leaders as they unpack the latest Grocery trends and share brand growth drivers in this dynamic, highly complex environment.
· MPG EVP Chris Skyers, a former Wakefern Food Corp. executive known for his success leading and growing banner brands such as SHOPRITE, PRICE RITE, THE FRESH GROCER, and DEARBORN MARKET. Most recently, Chris spearheaded the reinvention of Own Brands at the Co-op through the launch of the BOWL & BASKET & PAPERBIRD brands, and a refresh of the company’s better-for-you brand, WHOLESOME PANTRY.
· MPG Head of Strategic Food Mike Sainsbury, who previously headed the perishable unit of Own Brands at Wakefern, overseeing Produce, Meat, Seafood, Bakery, Foodservice & Deli departments. Together, they provide actionable insights to drive brand growth this year.
Among the hot topics they discuss:
Key Pathways to Unit Growth in this year’s highly competitive environment, and insights on the promotional strategies CPG brands need to bring to the table in 2024
Omni Planning this Year: How marketers should be looking at digital spend vs. brick and mortar as the space evolves
Cost vs. Convenience in the Purchase Decision: What Gen X and Millennial shoppers want, how retailer Own brands are delivering, and what brands need to consider to position for success
Getting and Staying on Shelf in a Complex Channel: Insights for building a standout brand to capture growth in 2024
Kroger-Albertsons Proposed Merger: What suppliers should be doing right now
Today’s episode of MPG Path Forward offers invaluable perspectives to inform your strategies for accelerated growth. For more insights on how MPG can help your business win in the Grocery channel, connect with Chris Skyers at chris.skyers@mpgllc.com
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