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#10 - The Effect of the Sacred and Profane on Consumer Behaviour
Manage episode 336506094 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the MRX Lab podcast from FlexMR, we look at the forces of sacred & profane consumption, and their effects on consumer behaviour. We ask what relevance these marketing and branding theories from the late 1900s have to modern researchers and examine the ways in which our investigation of behaviour can be shaped by such a lens.
After defining the sacred and profane, we discuss the role of brand cathedrals, consumer rituals and other parallels that can be drawn from both the secularization of religion and the sacralization of the secular. But most importantly, we consider how to adapt research based on rituals and why understanding this context matters.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
59 episodes
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Manage episode 336506094 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the MRX Lab podcast from FlexMR, we look at the forces of sacred & profane consumption, and their effects on consumer behaviour. We ask what relevance these marketing and branding theories from the late 1900s have to modern researchers and examine the ways in which our investigation of behaviour can be shaped by such a lens.
After defining the sacred and profane, we discuss the role of brand cathedrals, consumer rituals and other parallels that can be drawn from both the secularization of religion and the sacralization of the secular. But most importantly, we consider how to adapt research based on rituals and why understanding this context matters.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
59 episodes
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Similar to MRX Lab
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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