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#5 - Applying the Principles of Design Thinking to Market Research
Manage episode 336506099 series 3377566
In this episode of the MRX Lab podcast from FlexMR, we investigate the practice of design thinking and its relevance as a philosophy to market research and insight. We frame the context in which design thinking principles can be most effectively applied and break down the process into its component parts. The discussion also touches on learnings that we can take from design thinking into our day-to-day activities, but cautions against overuse or broad, sweeping generalisations that often pervade such narratives.
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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
54 episodes
Manage episode 336506099 series 3377566
In this episode of the MRX Lab podcast from FlexMR, we investigate the practice of design thinking and its relevance as a philosophy to market research and insight. We frame the context in which design thinking principles can be most effectively applied and break down the process into its component parts. The discussion also touches on learnings that we can take from design thinking into our day-to-day activities, but cautions against overuse or broad, sweeping generalisations that often pervade such narratives.
---
Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)
For more info on FlexMR, the technology led research agency, visit www.flexmr.net
54 episodes
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