It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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FFL: Kristina Perkins, Microsoft on COVID-19 impacts to work and life
M4A•Episode home
Manage episode 257043121 series 2385850
Content provided by KP and Z. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by KP and Z or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the first episode of "From the Front Lines," a series where I talk to those who are working "on the front lines" within brands, for market research partners (aka vendors), and software suppliers. Kristina Perkins is a market research manager at Microsoft with brand, vendor, and software provider experience. We chat through the impact COVID-19 is having on the ways we work, the ways we interact with our co-workers, the types of research she's doing, and the ways she's adapting to the current scenario. She also shares her advice for those on the brand-side, supplier-side, and MR software suppliers side. Key theme you'll hear throughout: empathy! If you want to be featured on a future episode, please send me a note on LinkedIn (https://www.linkedin.com/in/zontziry/). You can also find me on Twitter (https://twitter.com/zontziry), where I'd love to hear from you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message
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48 episodes
M4A•Episode home
Manage episode 257043121 series 2385850
Content provided by KP and Z. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by KP and Z or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the first episode of "From the Front Lines," a series where I talk to those who are working "on the front lines" within brands, for market research partners (aka vendors), and software suppliers. Kristina Perkins is a market research manager at Microsoft with brand, vendor, and software provider experience. We chat through the impact COVID-19 is having on the ways we work, the ways we interact with our co-workers, the types of research she's doing, and the ways she's adapting to the current scenario. She also shares her advice for those on the brand-side, supplier-side, and MR software suppliers side. Key theme you'll hear throughout: empathy! If you want to be featured on a future episode, please send me a note on LinkedIn (https://www.linkedin.com/in/zontziry/). You can also find me on Twitter (https://twitter.com/zontziry), where I'd love to hear from you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message
…
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48 episodes
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