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Ep. 34 Part 2 | Business Gifting 101: The Key to Building Strong Relationships
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Episode 34 Part 2, we're diving deep into the practical world of *business gifting* to enhance relationships with clients, prospects, and referral partners. Guided by the rule of reciprocity, the practice of business gifting enables you to convey the value you place on the recipient and the relationship you share. We'll discuss why everyday useful gifts typically bring the best ROI due to their thoughtfulness.
We also discuss the creative strategy of curating "Dream 100" list – your ideal prospective clients you want to gift. A significant part of gifting revolves around the contents of letters that accompany these gifts. Building rapport rather than pushing sales through these letters can have a meaningful impact.
Talking about frequency and timing, the video unveils insights about sending gifts unexpectedly rather than on conventional gift-giving occasions. You'll also learn why monthly or quarterly gifts work well while excessive gifting can possibly do more harm than good.
The video also emphasizes the importance of handwritten notes, suggesting they can have a profound impact. It sheds light on the importance of gifting for current, past, and prospective clients as well as employees and partners. You'll find out why branded packaging may boost your gifting impact, and how you can cleverly combine your personalized gift with promotional items.
The discussion is rounded off with advice on understanding personality types for effective gifting, treating misses as opportunities to build goodwill, and why business gifting is essential in cultivating long-lasting relationships when done strategically and with genuine care.
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