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The Digital Transformation of Apartment Listings with Marcia Bollinger
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On today's episode of the Multifamily Women® Podcast, Marcia Bollinger, Senior Vice President of Apartments.com, takes us on a captivating journey through her remarkable four-decade career in the multifamily housing industry. Marcia reveals how she accidentally discovered her passion for the field right out of college and played a pivotal role in shifting apartment listings from print to digital.
This episode explores the evolution of consumer behavior and how online information empowers potential renters to make more informed decisions. Marcia's story illustrates the dynamic changes in the industry and the continuous need to adapt to meet consumer demands.
We delve into the multifaceted paths to success within the multifamily industry, with a special focus on the importance of empowerment and community. Marcia and I discuss the unique challenges women face and the invaluable support that comes from a collaborative mindset, especially highlighted during the COVID-19 pandemic.
We share personal experiences and emphasize how horizontal growth—gaining knowledge across various roles—can be just as fulfilling as vertical progression. This discussion underscores the importance of continuous learning, embracing change, and fostering a supportive network for women in multifamily leadership.
Marcia also gives us a sneak peek into the innovative developments at Apartments.com, including the integration of the build-to-rent space and Homes.com. We talk about the importance of providing detailed unit-level information to prospective renters, making their decision-making process more efficient.
Learn about the strategic efforts and forward-thinking leadership at Apartments.com, which dedicates significant resources to research and identifying emerging trends, ensuring that both consumers and industry professionals are well-supported and informed.
Connect with Multifamily Women®:
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Multifamily Women® Summit: https://multifamilywomen.com/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join
Multifamily Innovation® Council: https://multifamilyinnovation.com/council/
Multifamily Innovation® Summit: https://multifamilyinnovation.com/
Best Places to Work Multifamily®: https://bestplacestoworkmultifamily.com/
Chapters
1. The Digital Transformation of Apartment Listings with Marcia Bollinger (00:00:00)
2. Evolution of Multifamily Housing Industry (00:00:20)
3. Empowerment and Support in Multifamily (00:13:06)
4. Empowering Women in Multifamily Housing (00:21:42)
5. Strategic Focus in Multifamily Industry (00:25:36)
47 episodes
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