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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Murph & Markus Podcast
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Content provided by Cumulus Media Podcasts and KNBR | Cumulus Media San Francisco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cumulus Media Podcasts and KNBR | Cumulus Media San Francisco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Every weekday morning, KNBR listeners join Brian Murphy and Markus Boucher from 6am-10am only on KNBR!
646 episodes
Mark all (un)played …
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Content provided by Cumulus Media Podcasts and KNBR | Cumulus Media San Francisco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cumulus Media Podcasts and KNBR | Cumulus Media San Francisco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Every weekday morning, KNBR listeners join Brian Murphy and Markus Boucher from 6am-10am only on KNBR!
646 episodes
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1 2-14 Ike Shehadeh from Ike's Sandwiches joined Murph & Markus this morning to promote some new sandwiches on the menu and the special pink bread! 10:19
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Ike Shehadeh from Ike's Sandwiches joined Murph & Markus this morning to promote some new sandwiches on the menu and the special pink bread! See omnystudio.com/listener for privacy information.
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1 2-14 Rick Barry joined Murph & Markus this morning to discuss what it was like to be an All-Star and to share his thoughts on the state of the Warriors 14:44
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Hall of Famer & 12-time All-Star, Rick Barry joined Murph & Markus this morning to discuss what it was like to be an All-Star and to share his thoughts on the state of the Warriors. See omnystudio.com/listener for privacy information.
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1 2-14 Bill Martin joined Murph & Markus this morning to discuss retiring at the end of the month and to look ahead at what's next for him in his incredible career 16:14
16:14
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Chief Meteorologist for KTVU FOX 2, Bill Martin joined Murph & Markus this morning to discuss retiring at the end of the month and to look ahead at what's next for him in his incredible career. See omnystudio.com/listener for privacy information.
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1 2-14 Sleepy Floyd joined Murph & Markus this morning to discuss the Bay Area's love for basketball, the 2025 NBA All-Star Weekend festivities, and what it's like to actually be an All-Star 18:42
18:42
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1986-87 NBA All-Star & Warriors legend, Sleepy Floyd joined Murph & Markus this morning to discuss the Bay Area's love for basketball, the 2025 NBA All-Star Weekend festivities, and what it's like to actually be an All-Star. See omnystudio.com/listener for privacy information.
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1 2-14 The Big Hit: Murph & Markus react to the Warriors third win in the Jimmy Butler era and discuss how he's changed the season 31:01
31:01
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The Big Hit: Murph & Markus react to the Warriors third win in the Jimmy Butler era and discuss how he's changed the season. See omnystudio.com/listener for privacy information.
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1 2-14 Hour 3: Murph & Markus dive into the Cooler of Content, talk to Sleepy Floyd, and then Bill Martin 46:50
46:50
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Hour 3: Murph & Markus dive into the Cooler of Content, talk to Sleepy Floyd, and then Bill Martin. See omnystudio.com/listener for privacy information.
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1 2-14 Hour 4: Murph & Markus talk to Rick Barry, Ike from Ike's Sandwiches, and close the show 31:09
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Hour 4: Murph & Markus talk to Rick Barry, Ike from Ike's Sandwiches, and close the show. See omnystudio.com/listener for privacy information.
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1 2-14 Hour 2: Murph & Markus react to some of the NBA on TNT moments from last night at Pier 48, discuss the Warriors beating the Rockets, and share their thoughts on Draymond calling Jimmy Butler a… 43:47
43:47
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Hour 2: Murph & Markus react to some of the NBA on TNT moments from last night at Pier 48, discuss the Warriors beating the Rockets, and share their thoughts on Draymond calling Jimmy Butler a "franchise changer." See omnystudio.com/listener for privacy information.
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1 2-14 Hour 1: Murph & Markus discuss the Warriors beating the Rockets last night, react to Draymond calling Jimmy Butler "a franchise changer," and debate if Jung Hoo Lee should hit 3rd in the Giants… 54:08
54:08
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Hour 1: Murph & Markus discuss the Warriors beating the Rockets last night, react to Draymond calling Jimmy Butler "a franchise changer," and debate if Jung Hoo Lee should hit 3rd in the Giants lineup. See omnystudio.com/listener for privacy information.
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1 2-13 Matt Maiocco joined Murph & Markus this morning to discuss Dre Greenlaw & Deebo Samuel's future with the 49ers 19:31
19:31
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49ers Insider for KNBR & NBC Sports Bay Area, Matt Maiocco joined Murph & Markus this morning to discuss Dre Greenlaw & Deebo Samuel's future with the 49ers. See omnystudio.com/listener for privacy information.
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1 2-13 The Big Hit: Murph & Markus react to Kyrie Irving beating the Warriors again, like he did in 2016 on Father's Day 25:53
25:53
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The Big Hit: Murph & Markus react to Kyrie Irving beating the Warriors again, like he did in 2016 on Father's Day. See omnystudio.com/listener for privacy information.
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1 2-13 Mike Krukow joined Murph & Markus this morning to discuss where Kyle Harrison & Hayden Birdsong fit in the Giants new pitching rotation 17:02
17:02
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Mike Krukow joined Murph & Markus this morning to discuss where Kyle Harrison & Hayden Birdsong fit in the Giants new pitching rotation. See omnystudio.com/listener for privacy information.
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1 2-13 Hour 4: Murph & Markus debate if the Baron Davis dunk is the most memorable moment in the last 15 years for the Warriors and close the show 32:59
32:59
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Hour 4: Murph & Markus debate if the Baron Davis dunk is the most memorable moment in the last 15 years for the Warriors and close the show. See omnystudio.com/listener for privacy information.
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1 2-13 Hour 3: Murph & Markus react to Joe Lacob's comments on Jonathan Kuminga, dive into the Cooler of Content, and talk to Matt Maiocco 40:15
40:15
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Hour 3: Murph & Markus react to Joe Lacob's comments on Jonathan Kuminga, dive into the Cooler of Content, and talk to Matt Maiocco. See omnystudio.com/listener for privacy information.
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1 2-13 Hour 2: Murph & Markus discuss Alex Bregman joining the Red Sox, talk to Mike Krukow, and share their thoughts on Kyrie Irving beating the Warriors again 49:11
49:11
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Hour 2: Murph & Markus discuss Alex Bregman joining the Red Sox, talk to Mike Krukow, and share their thoughts on Kyrie Irving beating the Warriors again. See omnystudio.com/listener for privacy information.
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