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MGT131: Defining Your Music Brand – Greg Wilnau
Manage episode 235263023 series 1049688
Content provided by Andrew Apanov and Andrew Apanov (Dotted Music). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Apanov and Andrew Apanov (Dotted Music) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Greg Wilnau is the founder of Musician Monster, where he teaches independent artists to succeed in the music business, with the focus on branding and earning sustainable income through live shows.
In his second appearance on Music Growth Talks, Greg focused exclusively on branding. He listed three steps to defining a music brand, explained the importance of understanding how you want to impact others and why traditional branding doesn't work well for music, and showed how artists can integrate personal stories into their brands.
Listen to the full episode for Greg's merch advice, the 3-part music story framework, and more.
⏯ Go to http://dottedmusic.com/2019/podcast/mgt131-music-branding for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov
156 episodes
Share
Manage episode 235263023 series 1049688
Content provided by Andrew Apanov and Andrew Apanov (Dotted Music). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Apanov and Andrew Apanov (Dotted Music) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Greg Wilnau is the founder of Musician Monster, where he teaches independent artists to succeed in the music business, with the focus on branding and earning sustainable income through live shows.
In his second appearance on Music Growth Talks, Greg focused exclusively on branding. He listed three steps to defining a music brand, explained the importance of understanding how you want to impact others and why traditional branding doesn't work well for music, and showed how artists can integrate personal stories into their brands.
Listen to the full episode for Greg's merch advice, the 3-part music story framework, and more.
⏯ Go to http://dottedmusic.com/2019/podcast/mgt131-music-branding for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov
156 episodes
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Similar to Music Growth Talks by Dotted Music
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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