It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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MGT134: Vevo's Emerging Artist Program & Music Video Optimization Tips – JP Evangelista
Manage episode 238866339 series 1049688
Content provided by Andrew Apanov and Andrew Apanov (Dotted Music). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Apanov and Andrew Apanov (Dotted Music) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
JP Evangelista is Vevo’s Senior Vice President of Content, Programming & Marketing. His teams work with artists, managers, and record labels to secure and promote music videos, exclusive premieres, and live events across the Vevo platform. Over the course of the last 18 months, Vevo has been pushing original content creation and promotional strategies to support emerging artists, championing acts like Billie Eilish and Alessia Cara.
On this Music Growth Talks episode, JP explained how their DSCVR and LIFT programs work for artists at different stages of their careers (regardless of label affiliation), and gave tips on optimizing music videos for the YouTube environment.
Listen to the episode in full to learn why a long intro in your video will hurt its performance, as well as how to appear on Vevo's radar for potential inclusion in the DSCVR program.
⏯ Go to http://dottedmusic.com/2019/podcast/mgt134-vevo-jp-evangelista for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov
156 episodes
Share
Manage episode 238866339 series 1049688
Content provided by Andrew Apanov and Andrew Apanov (Dotted Music). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andrew Apanov and Andrew Apanov (Dotted Music) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
JP Evangelista is Vevo’s Senior Vice President of Content, Programming & Marketing. His teams work with artists, managers, and record labels to secure and promote music videos, exclusive premieres, and live events across the Vevo platform. Over the course of the last 18 months, Vevo has been pushing original content creation and promotional strategies to support emerging artists, championing acts like Billie Eilish and Alessia Cara.
On this Music Growth Talks episode, JP explained how their DSCVR and LIFT programs work for artists at different stages of their careers (regardless of label affiliation), and gave tips on optimizing music videos for the YouTube environment.
Listen to the episode in full to learn why a long intro in your video will hurt its performance, as well as how to appear on Vevo's radar for potential inclusion in the DSCVR program.
⏯ Go to http://dottedmusic.com/2019/podcast/mgt134-vevo-jp-evangelista for the show notes and http://musicgrowthtalks.com to subscribe to the podcast. Become a patron to access a secret podcast feed with patron-only episodes at https://www.patreon.com/andrewapanov
156 episodes
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Similar to Music Growth Talks by Dotted Music
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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