MPP 016: Daniel Gilliam on Classical Radio

Music Publishing Podcast

In addition to being a talented composer, Daniel Gilliam is the Director of Programming for WUOL Classical 90.5 in Louisville, KY. We got to know one another a number of years ago on Twitter, and finally met in “meatspace”, along with Dale Trumbore, over drinks at the 2012 Chorus America conference in Minneapolis, MN.

During the course of our conversation we touched on:

• The responsibilities of a classical radio Program Director
• Having a day job outside of academia
• How your paycheck doesn’t define you as an artist – your art does
• Building relationships
• Being able to talk about your music with non-musicians
• Neil deGrasse Tyson as an ambassador of science
• An overview of classical radio
• Audience, data and fulfilling mission
• Defining the audience for classical radio
• How most new music performers aren’t the target audience for classical radio
• Submitting recordings to classical stations
• The quality of your materials
• Follow-up techniques
• Doing your research
• The importance of having a broad and deep knowledge of the classical repertoire
• Playing the long game and having patience

Links:
Daniel Gilliam / Fictive Music
WUOL Classical 90.5
MusicSpoke: “Just Relax” by Daniel Gilliam
Q2 Radio
Second Inversion