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Scaling a new beverage product from kitchen to international distribution w/ Seedlip founder Ben Branson
Manage episode 341598360 series 3396653
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Join Steph Silver and Ben Branson, founder of Seedlip and acorn drinks, the first distilled non-alcoholic spirits and aperitifs, as they course through another episode showcasing the perfect concoction of mission, vision, and passion. His mission is twofold: solve the dilemma of what to drink when you're not drinking alcohol, and continue his family's 300 years of farming heritage. Ben shares his journey from living with his parents on the farm, his various experiences in early adulthood, and his creation of the pioneering distilled non-alcoholic spirits. He imparts best practices that contributes to the success of the business, his struggles, and the Diageo acquisition.
Outline of the Episode:
· Scaling a CPG business from home kitchen to world-wide distribution
· Qwning the biggest company Ben has ever worked for
· Hiring and delegating
· Communication, its focus and simplification
· The two-year scaling of Seedlip to its purchase by the alcohol Giant, Diageo
· His biggest struggle and biggest lesson
About Ben Branson:
Ben is the founder of Seedlip and Acorn drinks, the first distilled non-alcoholic spirits and aperitifs. His mission is twofold: solve the dilemma of what to drink when you're not drinking, and continue his family's 300 years of farming heritage. Ben was named as one of the top 50 Most Influential People in food and drink by the telegraph and awarded young Achiever of the Year by the drinks business, he continues to pioneer the non-alcoholic category forward with the launch of acorn drinks.
You can find Ben Branson on…
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