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How to Bid Competitively on Amazon PPC (Advertising Strategies)

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Manage episode 414747059 series 2807143
Content provided by Steven Pope. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven Pope or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Confused about competitive bidding in Amazon PPC? My Amazon Guy explains why conversion rate is king & how to use high bids strategically to gather data & optimize campaigns. Learn to monitor organic ranking alongside PPC performance for peak results.
#amazonppc #amazonadvertising #biddingstrategies #conversionrate
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
https://bit.ly/3RTm5id
→ Already have Helium 10? Get a special discount for upgrading your account!
https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
https://myamazonguy.com/helium-10-service/
-----------------------------------------------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Intro: Bidding Strategies for Amazon PPC Success
00:09 - Suggested Bids vs. Competitive Bidding
00:31 - High Bids for Data & Conversion Rate Optimization
01:12 - Bidding for Relevance, Not Just Ranking
01:27 - Conversion Rate & Campaign Performance Monitoring
01:34 - Analyzing Dips in Campaign Performance
01:39 - Organic Ranking & PPC Sales Relationship
01:48 - Maintaining PPC Performance During Organic Fluctuations
01:58 - Conclusion: Conversion Rate Matters Most!

Support the Show.

  continue reading

1181 episodes

Artwork
iconShare
 
Manage episode 414747059 series 2807143
Content provided by Steven Pope. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven Pope or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Confused about competitive bidding in Amazon PPC? My Amazon Guy explains why conversion rate is king & how to use high bids strategically to gather data & optimize campaigns. Learn to monitor organic ranking alongside PPC performance for peak results.
#amazonppc #amazonadvertising #biddingstrategies #conversionrate
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
https://bit.ly/3RTm5id
→ Already have Helium 10? Get a special discount for upgrading your account!
https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
https://myamazonguy.com/helium-10-service/
-----------------------------------------------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Intro: Bidding Strategies for Amazon PPC Success
00:09 - Suggested Bids vs. Competitive Bidding
00:31 - High Bids for Data & Conversion Rate Optimization
01:12 - Bidding for Relevance, Not Just Ranking
01:27 - Conversion Rate & Campaign Performance Monitoring
01:34 - Analyzing Dips in Campaign Performance
01:39 - Organic Ranking & PPC Sales Relationship
01:48 - Maintaining PPC Performance During Organic Fluctuations
01:58 - Conclusion: Conversion Rate Matters Most!

Support the Show.

  continue reading

1181 episodes

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